I started as a developer in 2008 and have worked in data and technology ever since, ten of those years at Dentsu. I write here now and then, and I take on talks and advisory work.
Get in touchI grew up in Madrid and studied computer science there. Since then I've built data teams, run a retail media platform for Tesco, and led teams from a small squad to well over a hundred people.
These days I'm based in London and happy to travel wherever the work needs me.
Data, AI and how they actually change the work of marketing and revenue teams. For conferences, leadership offsites and internal sessions.
Short projects for leadership teams working out where data and AI should fit, what to build first and how to staff it.
Occasional notes on what I'm learning. No schedule, no newsletter pressure.
Usually found here
Tell me a bit about it and I'll get back to you within a couple of days.